08.02.2007 22:18 Age: 13 yrs
Category: Product Management, Portfolio Complexity, Electronics, Manufacturing Equipment

Product portfolio redesign of an international electronics company


JSW redesigned the global product hierarchy of a producer of electronics manufacturing equipment. This effort laid the foundation for a systematic reduction of the global product portfolio complexity.

Based on the redesigned structure the client's product management is now able to analyze very quickly and in much more detail the product portfolio in regard to a multitude of classifications, such as core technologies, type of product, target segments etc.

Moreover, the project enabled the client to build a global product database to feed a relaunched new website featuring a detailed online product catalogue as well as all future print catalogues.